The logo above is one that I think pretty much anyone in America could plainly recognize, and before too long, most people in the world will be able to do the same. Starbucks and it's trademark green and brown mermaid logo has become synonymous, not just for great coffee, but for this elitist beverage experience one gets when having their Starbucks. Starbucks Coffee originated in Seattle WA in the early 80's. It's first store was in the Pike Place Market which is primarily a fishing town, thus the logo was based around this mermaid siren. The meaning behind the Starbucks mermaid was that Starbucks coffee was intended to be as seductive as this siren. The logo has changed twice over the course of the company thus far and has become more modern looking and a little more politically correct. The original logo had a bare chested mermaid. Although Starbucks started in a cool fishing town in the hub of the Seattle area, the brand has now evolved to this American standard of identity. I would think that people from other countries who have had any sort of exposure to our western culture would assume that "all American's drink Starbucks." That is not the case, but the coffee has somewhat shaped this ideology of an American lifestyle complete with your laptop snuggled up in a comfy chair and a hot latte at your local Starbucks.
Starbucks Coffee has become the America's Coffee. And with their global expansion moving as quickly as it has been, Starbucks is on it's way to becoming the next McDonalds. In the business sense: McDonalds sells nasty food and Starbucks coffee is pretty amazing!Over the last decade, Starbucks has grown exponentially. Their stores are popping up all over the US, with stores on both ends of city blocks in certain larger cities. But not only has their growth been so rapid in our country, but their global expansion is growing in leaps and bounds as well. As you can see by this ingenious diagram below, Starbucks is now in dozens of countries across the world.
But not only are they uniting very different people and cultures by exceptional coffee, but with this expansion, Starbucks Corporate is able to use resources from all around the world to make a single cup of coffee. The ridiculous $5 we pay for a latte is filtered through the organization and a cut of it is paying some of the poorest countries to harvest the coffee beans, or to pick and clean the cane sugar, or to feed and milk the cows that they use in their drinks. The Starbucks company, although they are making absurd amounts of money, are still making an effort to find the finest resources while employing workers in poverty-strucken countries.
And as you can see by the diagram, the US naturally has the most Starbucks stores in the world, but it is unusual and amazing at the same time to see some the the Starbucks locations in other countries.
Here are just a few:
RUSSIA
China
Korea
Dubai
Paris
Even in the Louvre!
And here is a Map of Downtown NYC. Every single red dot is a Starbucks (not just the larger Letters)
CRAZY!
They are EVERYWHERE!
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